Paper Planes, a fashion and lifestyle brand under the umbrella of Jay-Z’s Roc Nation, is introducing its first store at 252 Lafayette Street, Soho, New York City, on the coming Saturday 30th September, with the concept revolving around the theme of ‘Travel in all its forms and iterations.’
The retail venture also focuses on providing opportunity for patrons to gain an exclusive sneak peek at forthcoming season collections before their online release. The highly anticipated Paper Planes holiday 2023 collection will hit the store shelves in October 2023, a month before its online debut in November.
Additionally, visitors can anticipate new editions of the Paper Planes fine artist collaboration series, building upon the collaboration with artist Jammie Holmes in August 2023.
The store’s agenda includes hosting recording artist collaborations and album signing events. Notably, the ‘Vic Mensa x Paper Planes’ collaboration, featuring recording artist Vic Mensa, is among the exclusive offerings available in-store. Furthermore, the store will showcase an exclusive ‘NFL x Paper Planes’ merchandise.
