Aditya Birla Fashion and Retail Limited’s division – Pantaloons has inked deal with British fashion label Izabel London, to sell its products in India.
“Pantaloons is one of the most popular destinations for women’s wear. The women’s wear segment is growing rapidly and contributes to a very large part of the overall business share. Our intent behind introducing ‘Izabel London’ to our women consumers is to create exciting moments for them to shop at our Pantaloons stores. We are delighted to offer Izabel London to our consumers with international designs at Wow prices. With 200 plus styles as part of the S/S ’16 launch, the brand has already won the hearts of women consumers,” averred Shital Mehta, CEO, Pantaloons.
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The assortments from Izabel London showcases eclectic collections such as ‘Road to Divinity’ and ‘Indigo Rush’. ‘Road to Divinity’ is inspired from Morocco with its rich history of architecture. Furthermore, ‘Indigo Rush’ takes its inspiration from the Middle East ‘Arabic’ influences of blues and indigos. The collections have a superb mix of smart dresses, easy tunics, shrugs, chic palazzos and maxi dresses – a must-have wardrobe for every fashion loving woman.
Izabel London, a contemporary women’s wear brand, is available at more than 500 points of sale within the UK and 1000+ points of sale worldwide.