The Hong Kong-based flash-sale giant OnTheList will hold its maiden event in Shanghai, China later this week.
The 3-day event that starts on 26 September (Thursday) will be held at Garden Square on Beijing Road.
The flash sale will be conducted for fashion distributor ImagineX and will also feature brands Juicy Couture and Club Monaco. The products will be available at a discount of 90 per cent and 80 per cent, respectively.
Talking about expansion, Delphine Dultzin, Co-founder and CEO, OnTheList, said “After expanding into Singapore and Taiwan, the company is ready for a push into China.”
Since its launch in January 2016 in Hong Kong, the flash-sale firm has employed a free customer membership model. OnTheList today has 200,000 members, of which 30 per cent are active either online or offline.
The company also has a database of who is buying what at its regular flash sales, either at its permanent outlet in Hong Kong or at their pop-up store sales across Asia – and now that includes China too.
“From a business point of view, we don’t see China as a country, we see each city in China as a ‘country’ in its own right,” said Delphine.