This festive season, e-commerce companies and online sellers are anticipated to ship merchandise worth US $ 12 billion to Indian consumers, up 23 per cent from roughly US $ 9.7 billion the previous year, according to statistics from market research firm Datum Intelligence.
In terms of gross merchandise value (GMV), quick commerce could be responsible for US $ 1 billion of these e-commerce purchases, according to the analysis. The entire value of items sold on e-commerce platforms, less discounts and returns, is known as GMV.
E-commerce sites, their vendors, and well-known brands are getting ready for a busy holiday season. For e-commerce companies and other businesses, this roughly two-month period that ends with Diwali usually generates a sizable amount of income.
Quick-commerce sites like BigBasket’s BB Now, Zepto, which is situated in Mumbai, Swiggy Instamart, and Blinkit, which Zomato owns, are gearing up for an exciting Diwali celebration this year in an effort to gain increased market share.
According to the Datum Intelligence research, mobile and fashion categories will account for 50 per cent of overall sales throughout the holiday season, dominating expenditure.
The biggest online retailers, Amazon India and Walmart-owned Flipkart, will begin their yearly holiday sales on 27th September and last for almost a month. On the same day, Meesho, an online retailer supported by SoftBank, will launch its Meesho Mega Blockbuster Sale. Myntra, the fashion site owned by Flipkart, is scheduled to kick off its Big Fashion Festival one day early.
