Numero Uno is set for significant expansion that aims to increase its market share and revenue by 30-40 per cent over the next two years, according to Jaiwant S Dhingra, Director of Marketing and Business Development.
While traditionally strong in northern India, Numero Uno plans to expand into South India, opening large-format stores, multi-brand outlets (MBOs), and exclusive brand stores (EBOs) in Andhra Pradesh, Karnataka, and Telangana. The brand is also eyeing Tier-2 and Tier-3 cities, identifying Bihar as a promising market with substantial spending power.
In addition to geographical expansion, Numero Uno is exploring designer collaborations, especially in the denim segment, to stay innovative and relevant in the fast-changing fashion landscape.
Aligning with its growth strategy, Numero Uno recently underwent a rebranding process. The new logo, developed in-house over six to eight months, reflects the brand’s heritage and future vision. This rebranding is being rolled out gradually across the brand’s numerous stores, with three phases completed and two more to go
