by Apparel Resources News-Desk
12-January-2019 | 2 mins read
Retail powerhouse Nordstrom has introduced a new fashion experience for men. The initiative New Concepts will provide a platform to customers in discovering the latest and best products in menswear.
The concept directed by Vice President Sam Lobban will feature physical and digital pop-up shops in partnership with the world’s most compelling brands.
New Concepts kicks off with Concept 001: Out Cold, a curated collection of the world’s 20 most compelling brands for ski, snow, rain and technical gear dedicated to inclement weather.
Out Cold will come to life with a digital shop on Nordstrom.com in March, and special installations in the New York Men’s Store and Seattle Flagship, by this month.
The merchandise on offer will feature the most advanced ski and outdoor apparel from brands like Arc’teryx Veilance, KJUS and Snow Peak, the ultimate urban winter armor from Golden Bear and Mackintosh, technical footwear from Hoka One One and Salomon, and a range of outdoor gear from Hydro Flask and Leatherman.
The products will be showcased in the stores on February 7. Its other footwear brands include Deimme, Aigle, New Blance and Blundstone.
The US-based fashion retailer was founded in 1901 as a shoe store in Seattle. Nordstrom now operates 379 stores in 40 states, including 121 full-line stores in the US, Canada and Puerto Rico.
With New Concepts, Lobban expands and elevates the men’s offering, providing Nordstrom Men’s customers access to a variety of international and limited distribution brands to discover.