This summer, Nobody’s Child, a womenswear company known for its patterned gowns, will have three pop-up stores in London.
Nobody’s Child wants to keep investing in physical retail after experiencing considerable growth over the past year. The company, which is best known for its floral pattern dresses, has developed into a more complete lifestyle offering with the introduction of additional categories like separates, tailoring, denim, and jersey.
The retailer’s long-term expansion strategy has taken a giant step forward with the pop-up series, which has locations in Covent Garden, Kings Road, and Spitalfields.
The Covent Garden location, which opened its doors on May 3, is in a prime location next to the famous Covent Garden market and tube station. This is the largest space, coming in at just under 2,000 sq.ft.
The Happy Place x Fearne Cotton collection will be represented in the Kings Road pop-up, which is scheduled to open in June. The Spitalfields site will open in June and remain open through July.
Retail behemoth Marks & Spencer recently hosted Nobody’s Child in 30 stores in the UK as part of a pop-up from March to August. The brand’s most popular Alexa and Felicia dresses are among the thirty-piece capsule collection of Nobody’s Child signature styles available at the 400-square-foot pop-up store.
Jody Plows, CEO of Nobody’s Child, commented: “We are extremely excited to share the news of our summer pop-up series across key locations in London. Opening more retail space allows our community to access the brand like never before.”
