After launching several successful store concepts like Nike House of Innovations, Nike Rise and Nike Live, Nike is introducing Nike Unite.
With this, Nike intends to create new in-and-out-of-store experiences by connecting locals to sports.
Each Nike Unite store will be designed to celebrate local communities with the store itself being a reflection of their heart and spirit.
From local landmarks to athletes belonging to their hometowns, the stores will make people feel represented.
The products in each Nike Unite store are locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings to reflect what a particular community is interested in.
Additionally, Nike Unite reflects Nike’s ongoing endeavours to hiring people who live in the local community. Online or offline, it will give patrons a chance to get moving.
They plan to bring members closer to sports by serving athletes in the digital spaces that speak to them, supporting local schools and non-profits that give children more opportunity to stay active through ‘Made to Play’ or participating in the Nike Community Ambassador programme (which trains Nike store employees to be coaches).
The new Nike Unite stores are open in South Korea, USA and UK with a plan to open 4 additional stores across USA and China.