Nike and Levi’s collaborate on footwear customisation

by Apparel Resources News-Desk

23-August-2019  |  2 mins read

Nike Air Force 1 High By Levi’s®
Nike Air Force 1 High By Levi’s® / Image Courtesy: www.levistrauss.com

Nike and Levis has entered into partnership, to launch‘Levi’s® By You’through which Nike will offer its customers the option to customise shoes with Levi’s fabric and trims.

For 20 years, ‘Nike By You’ has provided sneakerheads – the ultimate personalised experience by allowing fans to customise their Nike shoes from fabric to trims.

Through this partnership, the brand has introduced the opportunity by which the fans will now be able to pick up their choice of Levi’s fabrics and trims including leather, denim, corduroy and Sherpa. The fans can customise the Air Force 1 High, Air Force 1 Low or Air Max 90 exclusively at Nike.com/LevisByYou.

“Our 2018 Nike Jordan collaboration became a viral customisation hit, with people dyeing, bleaching and distressing the denim-clad Jordans. So customisation was on top of mind when we got together with Nike again. ‘Nike By You’ feels like the perfect creative project – we worked with the Nike creative team to create a menu of ingredients. Two iconic brands, customised by you,” said Jonathan Cheung, Senior Vice President, Design Innovation, Levi’s.

Nike Air Force 1 Low By Levi’s®
Nike Air Force 1 Low By Levi’s® / Image Courtesy: www.levistrauss.com

Moreover, the collaboration has also created the limited edition collection of Air Force 1 High and Air Force 1 Low sneakers in exclusive pink and indigo colourways.

The style fuses few of the most iconic style and design elements of the two brands. Launching 26 August, the sneakers will be available in select (Berlin; London, Regent Street; New York, Soho; Paris, Champs Elysees; San Francisco, Market Street; Shanghai; Tokyo, Harajuku) Levi’s store globally.

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