Swedish/Iranian menswear brand Namacheko, which was launched last year, has inked a distribution deal with Dover Street Market to introduce its range in six locations around the world. The 1-year old menswear brand has registered significant growth in its initial days and with just over a year later its launch, the brand is being housed by over 35 retailers globally.
Beginning with the reopening of Rei Kawakubo, a veteran Japanese fashion designer’s flagship, Dover Street Market in Ginza, Tokyo, the collaboration will see the store offer an exclusive year-long installation produced by the Sweden-based menswear label.
The new opening is a part of the brand’s momentous growth following its launch by the siblings; Dilan and Lezan Lurr as a tribute to their family and their life in Kirkuk, Iraq, back in January last year.
The apparel brand has secured more than 38 retailers that sell a specific type of products which includes Opening Ceremony (American clothing brand), The Broken Arm (French multi-brand store), Isetan (Japanese department store) and SSENSE (Canada-based global fashion platform).
Additionally, the Swedish menswear retailer came up with a preview of its AW ‘18 range, the Namacheko installation at Dover Street Market Ginza which was presented against a green background with a decorative laser cut panel for the attendees.
Interestingly, the collection of that show was inspired by a photobook and a short film, that was made by the siblings as a mark of respect to their hometown in Iraq in December 2016.