Navyasa by Liva has announced its partnership with Team Delhi Capitals for the Tata Women’s IPL , the premier T20 cricket league for women in India.
Navyasa by Liva from the house of Aditya Birla, is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.
The association with the league is expected to provide the brand with a significant platform to showcase its narrative.
As part of the brand association, the Delhi Capitals team players will adorn the Navyasa by Liva logo on the lead arm of their official jersey, through the course of the tournament.
ManMohan Singh – Chief Marketing Officer – Grasim Industries Ltd | Pulp & Fibre stated, “We are excited to partner with Delhi Capitals team for the upcoming Women’s IPL. This partnership provides us with an opportunity to showcase our brand’s ethos of empowering women and celebrating their individuality. We look forward to creating a unique and unforgettable experience for the fans.”
Priyanka Priyadarshini, AVP – Grasim Industries Ltd | Pulp & Fibre and Brand Head Navyasa by Liva added, we celebrate Delhi Capital team’s versatility and achievement through this disruptive association. There can’t be a better way to mark the first anniversary of the brand and celebrate International Women’s Day this year.
