Myntra’s ‘End of Reason’ sale packs a punch; adds 65% fresh consumers

Indian e-retailer Myntra, owned by Flipkart, has reportedly managed to add 65 per cent new consumers during the four-day ‘End of Reason Sale’.

The sale went live between December 22 and 25 after Myntra observed a no-sale period for 24 hours on 21st of December. 20 million items were wish-listed by consumers from across the country, with sportswear and sports shoes topping the charts, besides T-shirts, kurtas, dresses; and the quintessential winter staple, sweatshirt.

Sports category across Myntra and Jabong clocked almost 22 per cent of all the overall sales.

During the said period, smaller cities contributed 60 per cent to Myntra’s sales. The e-retailer sold more than 5 million items to over 1.7 million consumers during the 7th edition of End of Reason Sale.

Out of the total 1.7 million, 5 lakh customers were the first time buyers; majorly from Tier II and III cities.

Renowned brands such as Nike, Adidas, Puma, Forever 21, Red Tape, Tommy Hilfiger, Jack & Jones, Marks & Spencer, Mango along with Myntra’s very own labels like Roadster, HRX, All About You, Anouk, Dressberry, etc. were put on discounted prices; around 50-80 per cent off on over 5 lakh styles from about 2,000 fashion brands.

At least 35 per cent of the total ordered items have already been delivered while the rest will be delivered on or before December 31. Myntra is working round the clock to fulfil its promises and stay competitive in the Indian e-commerce market, which is dominated by Amazon India and Flipkart.