Niza, women’s fashion Brand from Spain, has been exclusively launched by the Indian e-retailer Myntra in the country. The move marks expansion of Myntra’s international fashion brand portfolio. The launch event was attended by Bollywood star Malaika Arora at the Myntra headquarters in Bangalore.
“I am thrilled to launch the Spanish brand Niza on Myntra. Niza is a unique brand that resonated with my sense of style and I am very thrilled to launch it exclusively on one of India’s most popular fashion platforms, Myntra,” said Malaika.
Introduced by strategic partner Zashed in India, Niza is known internationally for its elaborate, original and sophisticated designs
“It is exciting to have an exclusive association with ‘Niza’ for retailing its products on Myntra, the most popular choice for fashion shopping among the Urban Trailblazer segment in India,’ said Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra.
Niza offers a wide range of western and indo western outfits in all possible sizes. The brand currently operates more than 35 single-brand outlets and more than 500 multi-brand stores worldwide.