Flipkart-owned, leading fashion retailer Myntra has opened its second ‘Roadster Go’ store in the capital of Karnataka, Bengaluru. The store is equipped with 30-second self-checkout facility which will save time and enhance a buyer’s shopping experience.
Notably, the second store of Myntra’s private fashion brand has come into effect after nearly more than a year since its first store was inaugurated in March 2017.
The second online store is located in Malleshwaram at Mantri Mall and it is spread across 1,900 sq. ft., having stock of all the latest collections from the brand. To enhance the interaction of a customer with the brand, the new store is completely enabled with RFID (Radio Frequency Identification), that will allow the customers to select their favourite products and place them in the RFID tray for the self-checkout process.
Ananth Narayanan, CEO, Myntra-Jabong said that last year’s store opening was to engage the customers with the brand, while this store is going to provide them with the latest technology that is going to better their in-shop experience.
Markedly, all the ‘Roadster Go’ stores will be offering integrated inventory that gives a buyer the liberty to shop for a product which is available at the same price as online. Additionally, the outlet will also offer Endless Aisle, which allows the customers to order a product which is not available at the store or is out of stock. Later the company will deliver that product at their respective specified locations.
Reportedly, Myntra is eyeing to expand its offline presence in the next two years by opening 100 stores out of which 50 physical ‘Roadster Go’ outlets will be opened across India and HRX, Mango and several other brands and will be also available via offline market by 2020.