Myntra, the e-commerce platform, has introduced the exclusive Adidas by Stella McCartney collection in India. This collaboration between the renowned fashion designer and the sporting giant brings together the best of fashion and sportswear.
The collection features high-performance sportswear and adds to Myntra’s luxury offerings. Myntra is the first platform in India, outside of Adidas’ own ecosystem, to host this highly sought-after collection.
With over 60 options, the collection showcases Stella McCartney’s style influence and Adidas’ commitment to sustainability. Shoppers can now access this premium activewear through Myntra, offering a blend of style and performance.
Neelendra Singh, GM Adidas India said, “Myntra is a strategic partner for us and we believe, through Myntra, we will be able to not only reach more consumers but also offer the right environment and shopping experience that our consumers deserve.”
In addition to shoes, the Adidas by Stella McCartney collection offers women’s apparel for a range of sports and disciplines, including running, training, yoga, and swimming. The collection is manufactured using sustainable materials like recycled polyester, combined with Adidas’ cutting-edge technology.
