by Apparel Resources News-Desk
01-November-2018 | 2 mins read
Mumbai now has an all new multi-brand store solely dedicated to men. Located at Delta Houses in Khar West, Curato offers a curated collection of menswear pieces comprising of clothing, accessories, and footwear up on display from noteworthy designers across India.
Spread across 1,500 square-foot in a quaint bungalow in Bandra, the store currently houses collections by 40 designers including Rajesh Pratap Singh, Rohit Gandhi + Rahul Khanna, Kunal Rawal, Masaba, Payal Singhal, Nikhil Thampi, Sahil Kocchar, Pawan Sachdeva, Pero, Riddhi Mehra, Antar Agni, Bloni, Dhruv Kapoor, Khanijo, Shift, A’men, and Doodlage among others. Each room in the bungalow is assigned to a separate category of men’s fashion to increase the overall ease and shopping experience for the customers.
Founded by Tanisha Rahimtoola Agarwal and Shibani Bhagat, Curato aims to be the one-stop shopping destination for designer menswear fashion. The store also offers an additional offering of pre-orders for custom designed bridal attire.
“During my wedding preparations, all the men in my life grappled with the same problem of where to shop? We found ourselves making countless trips to individual designers or tailoring outfits at multiple bespoke outlets from all over India, which was both time consuming and expensive. That’s when I realized there was a prominent gap in the market,” co-founder Shibani Bhagat commented on the store launch in a statement.
Tanisha Rahimtoola Agarwal, added, saying, “Men are becoming more and more fashion conscious and global fashion awareness amongst the youth has made menswear extremely popular. Designers have become more experimental with men’s clothing, whilst still maintaining their classic styles. Curato aims to cater to men across age groups and their diverse styles”
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