February 2020 should see Italy’s fashion brand MSGM release its activewear line through retail and wholesale channels.
With this, the founder and creative director of the brand Massimo Giorgetti ventures into the world of sports, training and for MSGM brand. Earlier this year, the brand had unveiled its underwear collection for men and women.
Talking about its foray into activewear line, Giorgetti said “As a wellness fan, a keen yoga practitioner and a runner, I have tried to express my passions in a product that is effortless, makes a strong aesthetic impact and is also supremely practical.” The focus is on comfort and seamless pieces, added Giorgetti.
The collection includes tops, leggings, T-shirts and more, all embellished with brand’s lettering in cotton – inspired hugely by the outdoors in black, ice blue and optical white.
The activewear line, notably, is going to be supplied by Riccardo Grassi Showroom.
Among its expansion plans, MSGM plans to open a new store in Milan (in district Brera) later this year.