M&S, the fashion retail giant based in the UK, has announced that its clothing and home stores will feature contact-free bra fitting services as they get ready to reopen in next 10 days.
Lockdown, in all likelihood, will be lifted from many part of the UK from 12 April.
The retailer also said that the service will also be made available to its customers on its website through an online bra fit offer.
The clothing retailer also said that to make this service available in stores and digitally was a part of its business strategy to offer its customers more relevant products and services in this ‘new normal’ set-up.
In a survey conducted amongst it 1,000 lingerie customers, M&S noted that 65 per cent of those were excited to return to stores for shopping.
M&S also plans to improve in-store service in many of its stores through ‘Pay with Me’ service wherein shoppers can buy lingerie without even visiting a till – purchasing through card or Apple Pay on one of M&S’ handheld payment devices.
A delighted Laura Charles, Lingerie Director, M&S said “Our new and improved bra fit service means customers have the choice to talk to our fabulous team not just in-store, but also from the comfort of their home.”
The British fashion retailer generated £10,181.9 million in 2020.