With the addition of major footwear brands TOMS, Crocs, and Skechers in its online ‘Brands at M&S’ campaign, high street store Marks & Spencer challenges omnichannel businesses.
The well-known US shoe companies join M&S in reporting double-digit revenue growth. In the UK, Skechers is currently the third-largest footwear brand (after Nike and Adidas), as an example of how a company can advance. After the pandemic, Crocs have formally announced a comeback.
This occurs as the British store works to enlist other brands in an effort to entice customers away from rivals NEXT and John Lewis. In an effort to significantly boost sales, it disclosed plans in March to expand the number of third-party brands it distributes from 60 to 100.
The UK footwear market is estimated to be worth around £ 14 million by Statista and expand at an average annual rate of 3.92 per cent between 2023 and 2027. As a result, M&S has highlighted footwear as a major area for growth as it works to establish itself as a premier omnichannel retailer.
Each company will contribute 200 new items to M&S.com. A total of 15 footwear brands are now offered on M&S.com, accounting for 16 per cent of all visits to the footwear page, along with the retailer’s most recent additions of ASICS, Hoff, Hoka, and VEJA.
In addition to introducing new branded alternatives, M&S has concentrated on bolstering its essential footwear selection, which is purchased by over three million people annually.
