British retail stalwart Marks & Spencer (M&S) has extended its Goodmove activewear range to all its stores in the UK.
It seems to be a ‘good move’ literally as a new research distinctly showed that 60 per cent of customers have expressed their intent to go active this summer.
After a successful launch in early 2020, the sportswear range was extended into menswear and kidswear in January 20201 with large focus on casualwear segment.
In 2020-2021, the retailer sold 1.6 million Goodmove collections, with 60,000 of its gym legging being sold annually.
Buoyed by the terrific response, the retailer has, reportedly, doubled the buy of its leggings from July 2021 – consequently making Goodmove available in all 254 stores of M&S.
And it doesn’t end here! M&S has expanded the range into new product areas, including yoga, and has a much bigger focus on walking and trekking, which is expected to further grow in coming months.
To build more awareness amongst customers, M&S has plans to launch a marketing campaign to display Goodmove’s innovative range of collection with stress on quality, sustainability, reliability and style.
Notably, the campaign will run across all customer channels, from digital media to customer e-mails.
Founded in 1884, M&S generated £10,181.9 million in 2020.