Michael Kors, an American luxury fashion company, is increasing the availability of its products online by expanding its digital reach in Europe. “The website has been designed keeping our customers in mind, but also for our partners. It will support our joint development and will make your approach easier. On it you will find information about our products as well as all of the brand’s news,” stated Michael Kors in a press release.
Until now, the e-store for the US accessible luxury label was only operational in North America. The fashion label also caters to Canada through it e-commerce wing.
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The company introduced its first online platform in the UK in mid-September, followed by Germany and now in France. Between October and November, the Michael Kors website will go live in Spain and Italy, and by December it will extend to the rest of Europe.
It might be cited here that the brand is struggling in the America region, which accounts for more than two thirds of its revenue, and where the Group’s sales fell 5 per cent in the fiscal year’s first quarter. On the other hand, the brand has powered up its European business, launching e-stores in each of its three main markets there.
