Max Fashion has reached a milestone of 300 stores with the launch of its latest outlet in Kurnool, Andhra Pradesh.
Notably, this is brand’s 39th store in Telugu states.
Elaborating on the same, Sumit Ghildiyal, Vice President – Retail Operations, Max Fashion, said, “The launch of 300th Max store in India and 39th store in Andhra Pradesh and Telangana is just the beginning as we are focussed on achieving many more milestones.”
Max Fashion has seen a rapid growth since its inception in 2006 with the launch of its first outlet in Indore. Currently, Max Fashion has a presence in more than 100 cities and serves over 100 million customers a year.
It is moving forward with a strategy of ‘Any time – Anywhere’, omnichannel approach and has a dedicated app, which has garnered a net base of 6.7 million users.
And there’s more! The brand is seeking to scale up retail and touch store count of 500 outlets by 2022. Each of these stores will be spread over 10,000 square feet to 14,000 square feet. It aims to sell 100 million units of apparels this fiscal and become India’s first billion-dollar brand by 2022.
A total of 30 per cent of Max Fashion’s revenue comes from Bengaluru, Hyderabad and Chennai.
The brand has also associated with Amazon Fashion India to offer over 5,000 styles