MatchesFashion, the London-based global luxury e-tailer for men and women, has unveiled the new Wedding & Event Dressing Edit. That’s entirely a space for the modern bride.
Extending over a range of ready-to-wear, lingerie, accessories and bags, the edit comprises 30 bespoke collections and more than 250 styles created by designers that includes the likes of Christopher Kane, Emilia Wickstead, Vivienne Westwood, Erdem and Giles Deacon.
Over the years, there has been a significant increase in the online sales of bridalwear. What’s noteworthy is that brides now prefer to wear them on many other occasions other than merely weddings.
Therefore, the Wedding & Event Dressing Edit seems to have come at the right time!
Natalie Kingham, Buying Director, MatchesFashion said “We wanted to create one place where our customers can find interesting white/cream/ivory looks by their favourite designers for a wedding or event. So, if you love Molly Goddard you can find a wedding dress by her, or a beautifully cut suit by Racil.”