US fashion resale platform ThredUp and denim specialist Madewell are coming together!
Earlier this week, both the stalwarts announced the launch of ‘Madewell Forever’ – an online resale platform curated by Madewell, and stocked by both ThredUp and Madewell stores.
The goal behind the collaboration is to collect 1 million pairs of jeans by 2023, in addition to doubling the life of every recirculated garment.
Besides, there will be focus on selling jeans. The platform unveiled over 3,000 pairs of used women’s jeans earlier this week, with styles added hourly as available. The prices, reportedly, range from US $ 35 to US $ 50.
Notably, Madewell Forever can also be accessed through Madewell’s website via a ‘pre-loved button.
The sustainable project is run through ThredUp’s resale-as-a-service tech and logistics, available to third-party retailers since 2018, and is a further extension of companies’ 2019 collaboration selling secondhand jeans.
If the collaboration succeeds in collecting 1 million pair of jeans by 2023, then that would double what Madewell collected in last six years through denim trade-in programme, which it believes helped divert 500 tonnes of denim waste from landfills.
That’s quite sustainable! The companies say Madewell Forever could ‘potentially’ double the time each piece is in circulation and bring down its environmental footprint by as much as 82 per cent.
Founded in 2009, ThredUp has been successfully selling secondhand clothes online.