
MADAME – India’s homegrown women’s westernwear brand – has launched 18 of its exclusive stores across India in the last 12 months.
Owned by the Jain Amar Group (a leading clothing and accessories company based out of Ludhiana, Punjab), the brand has been trying to cater to the untapped market segments in India using an expansion strategy via its stores.
MADAME offers daily, casual, party and quick fashion, catering to its customers’ needs along with a large collection of women’s bags, accessories and shoes.
MADAME now has over 155 Exclusive Brand Outlets across India including states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam and others. The brand is also trying to cater to a larger customer base using its exclusive e-commerce platform – Glamly.com.
“Indians love fashion and people living in Tier-2 and Tier-3 cities are equally aware of the global fashion trends. They are looking for brands to offer them western fashion options at affordable prices. MADAME wants to cater to this segment as a commitment to fulfil the fashion needs of modern Indian women across the country. We are satisfied with our performance this year and look forward to further expansion in the coming year,” said Akhil Jain, Executive Director of the Jain Amar Group.
The brand has also seen a Y-o-Y growth of 12 per cent in sales for the July-September quarter of 2022 and a 25 per cent sales growth in the October-December quarter. MADAME is also hoping to achieve big numbers in Q4 of the year.