Bloomingdale’s, an American chain of luxury department stores owned by apparel retailer Macy’s Inc., is set to expand its reach in Kuwait and its first store in the region is expected to be open by Spring 2017 as part of a strategic partnership with Al Tayer Group LLC, a leading UAE-based company with diversified business. The 93,000-square-foot store on three levels will be built to offer contemporary and designer women’s fashions, handbags, footwear, etc.
Besides, Bloomingdale’s Kuwait store will offer a curated merchandise collection, ambience and customer service touchpoints similar to the retailer’s locations in the USA. Terry J. Lundgren, Chairman and Chief Executive Officer of Macy’s Inc. said, “Bloomingdale’s in Kuwait is another step forward in our strategy for capitalizing on the international potential of Macy’s and Bloomingdale’s, both of which are well-known retail brands around the world. We are continuing to learn how best to translate these outstanding brands for our international customers, and we expect the new store in Kuwait to build on Bloomingdale’s experience and success in Dubai.”
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Bloomingdale’s has been present in the Middle East since it opened its store in Dubai around six years back. Its next venture after Kuwait will be a second UAE location in Abu Dhabi. Kuwait is considered as one of the world’s most sophisticated and upscale fashion markets, and Bloomingdale’s believes that it will able to capitalize there as part of the growth strategy that the company is working on.
