With an aim to boost its digital sale, the European multinational luxury goods conglomerate LVMH has announced to launch a multi-brand e-commerce website named “24 Sevres”. The website set to be launched on June 6, will offer fashion, cosmetics and luggage products from LVMH’s own portfolio as well as brands from outside the Group. The site will go live in more than 70 markets worldwide.
Overall more than 150 labels, including 20 of LVMH’s own stable such as Louis Vuitton, Dior, or Fendi, will also be featured. Big fashion brands such as Prada, Gucci or Valentino will be sold on the site as well as Maison Margiela, seen as a more cutting-edge label, or others such as Kitsune or APC.
The amount of investment is speculated to be several million euros and is being seen as the biggest digital initiative taken by LVMH since it hired former Apple music executive Ian Rogers in 2015 to craft its digital strategy. It will give international clients “very Parisian choices” in the selection of exclusive products. The idea is to be attractive with unique products, not necessarily have a huge offering, Rogers reportedly said.
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It may be mentioned here that LVMH’s online sales of Euros 2 billion (£ 1.68 billion) last year equated to 5.3 per cent of overall Group revenues.
