Rebag, the US based luxury bags reseller, has opened its first mall store at the Westfield World Trade Centre mall on the busy 185 Greenwich Street, Downtown Manhattan. It also marks the opening of its third sales point in New York along with two store openings in Los Angeles’ Beverly Hills and Melrose Place.
Signifying the intentions of the firm to expand rapidly, Rebag also launched its Madison Avenue store in midtown Manhattan recently. The brand started this brick and mortar consolidation process after converting its first popup store in SoHo earlier this year.
“We found that malls are thriving ecosystems in this country, with shoppers visiting and seeking the same premium shopping experience and brands one would find from a stand-alone luxury boutique.” – Charles Gorra, Founder and Chief Executive Officer, Rebag
The location is strategically aligned in the mall as it is surrounded by popular stores that include Dior Beauty, Breitling, mattress firm Casper and the Apple Store. It features Rebag Bar, the brand’s signature counter that offers the consumers benefit of checking in their own bags for reselling and get instant value approximations based on the quality, original price, and age of the product. This feature complements the company’s Hermès Birkin Wall, that showcases a carefully arranged assortment of all available Birkin bags at the store.
