Loretta Caponi, Florence based brand that began its endeavor in the fashion industry as a creative studio, recently completed its 50 years in the industry. The studio presented a tailored ready-to-wear lineup for its spring 2018 collection, as an ode to evolution of its handcrafted home, innerwear and loungewear collections.
In order to expand its niche worldwide, the brand has jotted down exclusive locations that are synergized with its clientele and product offerings.
The plan is to conduct various trunk shows and pop- up shops at select locations in the prime cities where the brand is a household name across the globe and then eventually building a retailer’s network. Also along with presentations and pop-ups, the brand’s spokesperson revealed that they are planning to hold one trunk show every month during 2018 and 2019.
The latest Trunk show at Beijing provided the brand with a new client, SKP department store, that retails in home and children categories. For Loretta Caponi, the Chinese market for the number one destination to enter in order to increase their brand recognition. Even though individual clients and selective retails reflect to be the main sale drivers, the wholesale segment grew at least 50 percent when compared to in the 17/18 fiscal years.
The US is one of the target destinations of the brand. Previous year, the Tot collaborated with the brand to set up a pop-up shop in the Hamptons branch, offering the brand’s products. This led Caponi acquiring deals with other major retailers in the Hamptons.
After efficacious iterations in Beijing, Monte Carlo, Taipei, Dubai, Miami and Hong Kong the brand is preparing for another round of the trip. The brands will exhibit the spring 2019 women’s Ready to wear collection in Hong Kong in October. With the earnings slightly above a million euros the company is also planning an e – tail platform to be launched by the end of this year.