Global apparel brand Levi’s® has opened Asia’s biggest store in Bengaluru. The brand is focused on its direct-to-consumer strategy and expansion focus in Asia.
With this store, Levi’s® continues to elevate brand experience to consumers through digital innovation, unique shopper experiences and an unmatched product assortment that is catered to the local consumer.
Spread over a total retail space of 7,521 square feet, the Levi’s® Brigade Road store features the brand’s cutting-edge NextGen store format and retails some of its most beloved products. The store will also showcase the newest range of fits for both men and women, more relaxed silhouettes in line with the latest trends, and premium collections and collaborations.
“India, in particular, is a priority growth market for Levi Strauss & Co as we look to scale up our investments in Asia, the opening of this store signifies our commitment towards offering quality and innovation in the latest fashion to consumers in both India and the wider Asia region,” said Amisha Jain, MD and SVP, South Asia, Middle East and Africa at Levi Strauss & Co.
Levi’s® worked with artists Sachin Bhatt, Osheen Siva, The Doodle Mafia and public art collective, The Aravani Project to create artworks that showcase the city from past, present, and future perspectives.
Delving into the city’s evolution, the artworks blend vintage and futuristic elements to capture the local culture and subtleties of the city. These designs can be customized onto Levi’s® trucker jackets and t-shirts at the store.
