Latin Quarters, a premium women’s clothing brand, has unveiled its latest collection for the upcoming festive season, named ‘Pujo Bling’ by LQ. This exclusive party capsule blends festive charm with contemporary styles and was launched at South City Mall, Kolkata, and roped in actress Monami Ghosh for the event.
This collection marks a significant milestone for Latin Quarters in the Indian fashion market, drawing inspiration from global trends tailored to Indian sensibilities, especially ahead of the festive season. It aims to provide modern Indian women with flattering silhouettes and quality fabrics. The festive range includes elegant palettes like sage leaf and fresh mint.
Saurabh Jhingan, director and co-founder of Latin Quarters, described the Pujo Bling Collection as a celebration of style, reflecting the joy and elegance of Durga Puja’s rich cultural tapestry.
The collection is available at South City Mall and can also be found at retail outlets like Shoppers Stop and Lifestyle as well as on online stores. Latin Quarters plans to open four new stores in Kolkata by the end of 2024 to make fashion accessible to enthusiasts.
During the festive season in India, sales typically double, and this year is expected to reach US $ 5.9 billion in the first week of festivals like Durga Puja. A survey shows that 63 per cent of consumers plan to spend on fashion, up from 56 per cent last year, with a growing shopper base from Tier-2 and beyond cities contributing to a 2.5 time increase in fashion shoppers over the last four years. Notable brands, like ‘W’, a womenswear label and TATA Cliq, have already launched festive collections collaborating with celebrities and campaigns to cater to this surging demand.
