US-based L Brands has unveiled its February sales report. During the four-week period ended February 25, 2017, the company reported net sales of US $ 765.5 million, noting a decrease of 10 per cent compared to net sales of US $ 849.3 million for the four-week period ended February 27, 2016.
Comparable sales for the same period also decreased 13 per cent. In the review month, the exit of the swim and apparel categories had a negative impact of 6 percentage points and 8 percentage points to total company and Victoria’s Secret comparable sales, respectively.
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L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 3,077 company-owned specialty stores in the United States, Canada, the United Kingdom and Greater China, and its brands are sold in more than 700 additional franchised locations worldwide.
