US-based retailer Kroger has collaborated with ace Canadian fashion designer Joe Mimran for the launch of its latest apparel brand, Dip. Joe is known worldwide for launching famous brands like Joe Fresh and Pink Tartan.
Notably, the new apparel brand by Kroger will offer fast-fashion enthusiasts a varied range of menswear, womenswear, kidswear, and infant’s apparels at an affordable price.
With this partnership, Kroger will have his 30-year industry experience on board to create a range which will make casual styles available at a low-cost price bracket.
Robert Clark, Senior Vice President, Merchandising, Kroger said that the company has worked closely with Joe and his team to create a collection of clothing that works for present times; easy to buy, easy to wear, and easy to love. “Dip will transform our clothing business, and further revamp the shopper’s experience through Restock Kroger,” Clark elucidated.
The latest brand will be available for the customers across America at 300 Fred Meyer and Kroger as of this fall, reportedly said by the company. The American retailer further said that Dip will take over more than 12 of its exclusive fashion brands, becoming the company’s dominant name in fashion sector.
The veteran fashion designer, cited on the development that according to him good designs should be accessible. “It should fit into a customer’s life and not the other way around,” he concluded.
Furthermore, speaking on the unique brand-name that Kroger came up with for its latest fashion brand, Joe affirmed in the press statement issued that we looked at retailer’s matchless history in food. We thought about the fun, easy energy of the clothes. We thought about what makes every gathering better and it just kind of clicked.