by Apparel Resources News-Desk
15-March-2019 | 2 mins read
Fashion retail is evolving really, really fast. For brands and retailers, the traditional approach has ceased to be feasible anymore. Taking cues from the changing milieu where social media is the king, all big names-be it Zara, Amazon or Flipkart-have resorted to blogs and posts utilising the reach of fashion influencers to garner bigger market share.
The platform of Apparel Sourcing Week (ASW) 2019 in its efforts to share the rare insights of influencer marketing industry, has roped in a few prominent names to give an in-depth understanding of how it works in collaboration with Winkl.
First in line to share her perspectives on Day 1 of the event is Divya Maben. A Bangalore and Dubai-based content creator, Divya, who is a renowned name when it comes to influencer marketing industry, has more than 1 lakh followers on Instagram and is one of the most admired influencers having worked with some of the top brands in business such as Forever21, H&M, etc.
Aaditi Shenoy follows next as one of the most promising upcoming creators from Bangalore. Shenoy is specifically known for integrating brands into her content really well, which is one of the main pillars for influencer marketing.
At ASW, she will decode the success mantra for brands and retailers.
Last but not the least is Vaishnavi, jewellery designer turned content creator who produces highly-aspirational content leveraging the unique art of integrating apparel into lifestyle focussed content.
Day 2 of the event will have some more renowned names from influencer marketing industry for the brands and retailers who wish to make a long-lasting and lingering impact on the fashion retail sector taking the route of social media.
Titled “Deep Dive Into Influencer Marketing,” the session will take place at ITC Gardenia, the venue of ASW 2019.
It may be mentioned here that Winkl is an influencer marketing agency which helps bloggers, influencers and content creators to prepare their media kits, showcase work to the peers, get feedback and connect with brands to work on brand collaborations.