Kashmir Box, the online marketplace known for championing handcrafted products from Kashmir, has announced its transformation into a global “House of Brands”, signalling a major shift in its long-term strategy. The move follows a period of exceptional performance, during which the company achieved a fourfold increase in growth while remaining profitable.
To fuel this next stage of expansion, the company has secured a strategic investment round, including Foreign Direct Investment (FDI). The funds will be used to scale its new brand architecture, expand its international retail footprint, and operationalise a high-tech production facility dedicated to its fashion verticals.
Under the new structure, Kashmir Box will operate as a parent organisation overseeing a curated portfolio of brands. The shift supports a multi-tiered market approach, enabling the company to widen its luxury presence through strategic online and offline partnerships in India, the Middle East, and eventually other global markets. Simultaneously, it will launch scalable verticals aimed at the affordable luxury and contemporary fashion categories.
As part of this expansion, Kashmir Box will open its flagship store in Delhi NCR and launch its first international boutique in the UAE by June 2026. This growth in physical retail will be accompanied by an expanding digital presence on global marketplaces such as Amazon Global and Etsy.
Moheet Mehraj, Co-founder and CEO of Kashmir Box, said the expansion represented more than geographical reach, noting that the transition into a House of Brands had been underway since 2019. He remarked that the company had been building deeper brand equity across categories and had demonstrated that an impact-driven model could also be financially strong. According to him, the new strategic funding places the company in a position to take its blueprint to global markets.
Co-founder Ishfaq Mir, who leads brand direction and innovation, noted that the company was shifting from product aggregation to becoming “custodians of a legacy”. He said the House of Brands model would enable Kashmir Box to build the infrastructure required to elevate heritage crafts into global assets — a necessary step to ensure the art form’s true value is realised and that artisans remain at the centre of the economic engine.
Kuldeep Mirani, CEO and Co-founder of BeyondSeed, which has backed the company’s latest phase of growth, commented that Kashmir Box was demonstrating how heritage paired with innovation and strong design could drive a global luxury movement. He added that the House of Brands model unlocked new value for both artisans and consumers.
In a move aimed at democratising wealth creation within the regional startup ecosystem, Kashmir Box has additionally announced a comprehensive Employee Stock Ownership Plan (ESOP). The initiative acknowledges the team’s role in driving the company’s profitable growth and ensures employees share in the long-term value they are helping to create.
