JUNIPERunltd is the new e-commerce platform with exclusive content and product for people with different abilities, health conditions and for caregivers.
The website has been created in collaboration with Maura Horton, the inventor of MagnaReady, an adaptive apparel line created with patented magnetic closures for people with limited dexterity or mobility, and Sinead Burke, an activist for inclusive design. The platform serves as a content hub and online marketplace.
The inspiration behind the launch was the void that existed within the fashion industry and with the launch the company aspires to become a pioneer of stylish and functional clothing for the differently abled, ageing and caregiving communities.
The platform currently has eight brands on the website and offers apparels, technology items, home goods and more. One of the brands is Horton’s MagnaReady that offers apparels specially designed for people with health issues.
The products offered are designed to be both functional and stylist.
Yarrow is another MagnaReady-powered brand launching on the platform. The line was created to add a sense of ease to everyday dressing with soft layering and draping, all with hidden magnetic closures.
The brand’s initial capsule collection will include a cardigan, knit jacket, tees and tunics, a dress, pants and jeggings in both standing and seated fits.
The launch of the platform aims to enable every community member to design the future for themselves and others because they need involvement, feedback and recommendations.