Celebrating its 40th anniversary, Jordache, one of the first “designer jeans” brands, has launched a premium denim line. The collection will be exclusively retailed via Barneys New York and Kith, from the last week in October.
“Right now there is a desire, especially for Millennials, to bring heritage and vintage inspiration back,” said Liz Berlinger, Jordache President. “We realized the new trends using a lot of our design inspirations — our original launch collection had high-rise straight legs, oversize jackets, more rigid fabrics and darker washes with high-contrast stitching. Now was the time to bring it back.”
The label collaborated with veteran denim designer Benjamin Talley Smith to balance the classics with the new designs, as Berlinger further added that, “We really felt this project needed a fresh eye, so we took a totally different approach with someone who hasn’t been seeing it for the last 40 years.”
Smith had previously worked with Alexander Wang, Rag & Bone, Helmut Lang and Re/Done Originals as the designer over the last 15 years and stated that, “Obviously, Jordache is an iconic and cool brand that’s been around since the late Seventies but we wanted to try and draw it into that premium area because we felt it was a new girl for them.”
The line collection will be manufactured in Los Angeles and New York. It encompasses a “vintage crop” jeans as its central component along with a high-rise, slim, straight-leg jeans that features contrast stitching. The pieces have the value addition of vintage washes and a blue PVC back pocket.
On the outerwear’s front, the collection features a horse head logoed jacquard jacket and a jean jacket with shrunken effect. What’s new with the collection is a 3M metallic fabric heat-bonded to denim fir the back panel of several jeans and jacket sets.
The collection will be retailed from US $ 210 to US $ 300 for jeans, US $ 350 to Us $ 650 for outerwear and US $ 100 to US $ 250 for knits and tees. It will subsequently include more fabrics in different colours, more logomania and a bunch of additions such as oversize trenches, sweatshirts and T-shirts.
