The British fashion retailer John Lewis has entered into fitness concession retail partnership with American fitness brand Peloton.

To be rolled out in 9 of John Lewis stores, the association was first unveiled in the retailer’s London-based Oxford Street flagship store.

John Lewis said that the concessions will be the first-of-its kind in the UK.

The other 8 John Lewis stores in the UK, where Peloton concessions will be available, include the ones in Kingston, Liverpool, Horsham, Bristol, Welwyn Garden City, High Wycombe, Cheadle and Southampton.

So now the shoppers can not only purchase the best of newest apparels, but also experience the Peloton Bike with a personalised walk through.

Add to this, the shoppers can learn from experts all about live studio experience they can subscribe to and enjoy at home.

Expressing delight and pride over the partnership with Peloton, Christine Kasoulis, Fashion Director, John Lewis, said that Peloton offers ultimate studio experience when it’s about home workouts and, importantly, customers have understood its relevance more in 2020.

Peloton’s unique concept, which is now available at John Lewis stores, is sure to catch the attention of shoppers in the months to come.

Founded in 2012, Peloton is known for its stationary bicycles, tread mills and sports and fitness apparels.