Leading US-based apparel and home furnishing retailer JCPenney has announced to launch a new apparel brand Peyton and Parker, designed to help moms who are active on social media, to create styles for their families and homes. The label offers an assortment which is inspired from social media platform, Instagram.
The brand’s products will be offered seasonally via limited-edition capsule range, the first of which will be released this month and offer coordinating family clothing, footwear and accessories, along with home décor.
JCPenney Reward members will be able to access the whole collection of the brand’s latest offerings on 16-17th October and they will be eligible to exercise 50 per cent off on a one-time purchase.
The company will house its Peyton and Parker holiday range in its 400 JCPenney outlets as well as on its online marketplace from 19th October onwards. Sale prices for accessory and apparel items have been placed in a price bracket that starts from US $ 8.40 for a girls’ glitter crown headband to US $ 30.80 for a women’s plaid peplum top and US $ 35 for a men’s puffer vest. On the other hand, home furnishing goods start at US $ 11 for a cable-knit stocking.
Val Harris, Senior VP, Product Development & Design, JCPenney said that the brand was inspired to make a collection that made it convenient for mom(s) to dress her family and decorate her home, creating a picture-perfect moment for all of her social media platforms. “Peyton and Parker is the Company’s first cross-divisional private brand in many years and was created by our incredibly talented product development and design team who saw a void in our assortment for a family lifestyle brand,” Harris added.