Watch out for JCPenney’s St. John’s Bay® Outdoor that gets launched tomorrow!
Come 12 September and the US retailer will be unveiling St. John’s Bay® Outdoor – its new category that will build on the strength of retailer’s highly popular men’s private brand.
To be launched in nearly 600 outlets and also on jcp.com, the shoppers can select the best of rugged shirts, jackets and pants. It will be a one-stop shop from where a man will get everything from outdoor adventures to what he would wear for a night out.
JCPenney would also be launching an Outdoor Shop in select stores in October.
Talking about the launch, Michelle Wlazlo, Chief Merchant, JCPenney, said “Created exclusively for JCPenney by our talented in-house product development and design team, St. John’s Bay® Outdoor serves as the centrepiece of our Outdoor Shop and holds a unique place in our private brand portfolio.”
Michelle added that this expansion would enable the retailer to be a part of the US $ 900 billion outdoor recreation industry by providing the shoppers functional and durable apparels at an incredible value.
The new men’s line will include sweaters, shirts, vests, jackets, graphic tees and more at prices ranging from US $ 11.99 to US $ 44.99.