Jaanuu, a leading brand in medical apparel, has named Michael Alexander as its newest CEO.
As the recently appointed CEO, Alexander brings a dedicated focus on product development customised to healthcare professionals, developing a company culture that authorises employees, and ensuring steadfast customer satisfaction.
Over the last decade, Jaanuu has earned credit as a disruptor in the swiftly growing medical apparel market. The company’s pledge to stylish designs has resulted in a product line known for exceptional fit, quality fabrics, and functionality.
In his new role, Alexander will prioritize goals like refining products to meet the requirements of healthcare professionals, nurturing a supportive company culture, and guaranteeing customer satisfaction remains supreme.
“Jaanuu has achieved extraordinary success in its initial decade, and I am privileged to lead such a reputable brand,” said Alexander. “We are keen to build on this momentum and take advantage of on our unique position as a company established by physicians, offering us with precious insight into the needs of healthcare professionals.”
Alexander joins Jaanuu from Next Level Apparel (NLA), where he worked as a president, managing sales, marketing, and product management.Earlier, he held managerial roles at Careismatic Brands, Inc., focusing on pushing profitable revenue growth around all channels.
Shaan Sethi, co-founder of Jaanuu besides his sister, Dr. Neela Sethi, MD, led the hunt for Alexander’s successor and stays on the company’s board. “It has been an amazing journey for Jaanuu, and I am excited for Mike to guide the company forward,” said Sethi.
Jill Granoff, senior advisor of Eurazeo and lead investor, shared confidence in Alexander’s leadership and vision, stating, “Shaan has played an essential role in creating the brand, and we believe Mike’s skill and industry connections will push Jaanuu to new heights.”
Alexander has an MBA from Loyola Marymount University in Los Angeles, CA, and a bachelor’s degree in business administration from National University in La Jolla, CA.
