Renowned women’s wear retailer Madewell has finally launched its exclusive menswear range that is focussed on denim and everyday wear, including t-shirts, sweatshirts, jackets and footwear.
The fresh assortment will also offer over 20 denim styles available in three fittings; slim, skinny and straight. The price bracket for denim products begins at US $ 115, while it starts at US $ 35, for other basics.
Madewell is a sister brand of the US-based multi-brand retailer J.Crew.
Although, the collection was recently announced, Jim Brett, CEO, J.Crew affirmed the media that the company was working on its menswear launch for over two years.
Libby Wadle, President, Madewell marked out that the retailer was looking to foray into fresh categories and menswear was a step that the brand was looking to take. “After two years of incubation, we’re thrilled to offer our denim expertise and laid-back design sensibility to a new customer where there’s an opening and need in the market for premium quality jeans at an accessible price point,” Libby added.
Interestingly, for the menswear offering, the retailer has decided not to offer the merchandises at its own brick-and-mortar store but collaborate with Nordstrom to physically retail the range along with Nordstrom’s online marketplace and Madewell’s own website.
Notably, during the first half of FY ‘18, sales at the J.Crew brand recorded a decline of 6 per cent to US $ 820.7 million. On the other hand, Madewell saw sales soaring up by 34 per cent to US $ 237.5 million, registering an increase in comps of 29 per cent.
