‘Intimate’ no more; lingerie is an open business

by Anjori Grover Vasesi

08-June-2019  |  10 mins read

As comfort, inclusivity and diversity become mainstream, the lingerie and intimates industry is undergoing a radical shift in terms of its evolving consumer base. No longer perceived as an ‘intimate’ affair, lingerie is everyone’s business. Comfort is the new ‘Sexy’ Lingerie has long been associated with seduction, but in a race to keep up with […]

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