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India’s Arvind Internet goes global, supports brands in e-commerce operations

by Apparel Resources News-Desk

15-May-2018  |  2 mins read

E-commerce
Image Courtesy: catchpoint.com

Arvind Internet, the e-commerce subsidiary of Indian textile manufacturer Arvind Limited, will move out of India to support several brands in Malaysia, Hong Kong, Kuwait, amongst others in creating their e-commerce sites and enhance omnichannel capabilities.

Advanced stage talk in this regard is underway which is likely to be finalised soon. This has reportedly been stated by Mukul Bafana, Chief Executive of Arvind Internet.

In October last year, a similar report emerged that company would foray into overseas markets like Singapore, Hong Kong and Thailand, to enhance omnichannel capabilities of some brands.

The company has already provided all the technical and back-end assistance to the retailers and brands such as Puma, Levi’s, Reliance Brands, Converse, Being Human, Forever New, Numero Uno and BlackBerry in the Indian market. It also helped various retailers and brands to sell online to customers in South East Asia, West Asia and the US.

BATA, Wildcraft, SOCH, CK, AND, Global Desi, Tommy Hilfiger, Scullers and Indigo Nation are some of the companies that are currently taking Arvind’s support to improve their omni-channel presence.

Arvind Internet has been supporting single brands in establishing their online operations and other omnichannel capabilities. In addition to 16 brands owned by Arvind, the company has more than 42 brands on its platform.

It works on ‘pay-as-you-go model’. The service provider first tests all the capabilities internally before handing over to the retailers.