Indian kidswear brand, Toonz has joined hands with Green Gold Animation to sell apparel and merchandise of animation character Chhota Bheem, favourite among kids. After the tie up, Toonz will be the only offline outlet, besides Green Gold Animation, to sell clothes of the popular cartoon character.
Green Gold Animation is the owner of Chhota Bheem, the cartoon series being aired through Pogo TV for the past 10 years.
In addition to Chhota Bheem, apparel and merchandise of other popular animation characters such as Super Bheem and Mighty Raju brands will also be retailed through Toonz outlets across the country. The collection consists of t-shirts, shorts, accessories etc for children 0-12 years of age.
Delhi, Bangalore, Kanpur, Jaipur, Jabalpur, Allahabad and Rohtak are among major locations where the retailer will initially start selling products.
“Chhota Bheem by far has been the most favorite Indian character amongst kids. It has become the first Indian cartoon character to sell merchandise worth Rs 200 crore. We have seen that Chhota Bheem is recognized in Tier II and III markets, hence we decided to collaborate with Green Gold to sell exclusive Chhota Bheem apparels,” stated Sharad Venkta, MD & CEO, Toonz Retail.
The kids lifestyle brand opened its debut store in Bangalore in 2010, and operates over 100 stores in Delhi-NCR, Karnataka, Jharkhand, Odisha, Tamil Nadu, Kerala, Uttar Pradesh, Telangana, Haryana, Punjab, Maharashtra, Madhya Pradesh, Rajasthan and Arunachal Pradesh, currently. The retailer targets to reach 200 stores in next 2 years.
