Indian e-retailer Myntra, owned by Flipkart, has reportedly noted 47 per cent year-on-year growth and 8 times growth over regular business days during its eighth edition of End of Reason Sale (EORS) that was held from June 22-25. The company, estimated to note 40 per cent growth during the event.
Additionally, it also got success in adding five lakh new customers to its platform during the EORS. As anticipated, consumers from tier-II and -III cities helped the e-retailer to witness 60 per cent of its sales as compared to usual 55 per cent.
Myntra’s early access programme which allowed customers to select their products by making a payment of Rs 199, before the sale started, helped it to add 1.2 lakh customers. This was the first time the retailer launched such kind of facility, similar to that of Amazon Prime, for its customers.
More than 6 lakh products from over 2500 brands were put on discounts ranging from 50 to 80 per cent during the sale period.
Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango in addition to Myntra’s private brands, such as Roadster, HRX, All About You, Mast and Harbour also participated in the event.
