HRX, touted as India’s biggest homegrown fitness brand today, is now planning to expand its product portfolio by entering new categories like innerwear and performance shoes. The move is aimed to boost revenue for the company. It currently generates revenue from its existing partners such as Myntra, Jabong, Curefit, and Xiomi.
Apart from product expansion, the retailer has also finalised its location for setting up of physical stores in the country. The retailer which announced its plan to go offline by the end of next year has selected Bangalore as first location in the country to set up its brick and mortar store. Pune, Delhi, and Mumbai will also get offline stores of the brand soon.
“The retailer has plans to set up a total of five stores in the current fiscal,” Afsar Zaidi, Co-Founder and CEO, HRX was quoted as saying.
HRX, which is amongst the top brands in the sports category on Myntra, competing with leading global brands, decided to go for offline stores with an aim to offer a well-coordinated and seamless shopping experience to its customers in order to keep them engaged with the brand. The brand which has an extensive reach in all Tier-I and Tier-II cities caters to urban and semi-urban markets equally.
HRX caters to fitness-savvy men and women in the age group of 20-40. It currently offers activewear products like workout tees, tracks, jackets, women’s workout gear, footwear, etc.