Popular fashion and streetwear platform HYPERBAE, in partnership with Reebok, introduces its very first sneaker collaboration, commemorating Reebok’s historic DMX Thrill silhouette.
HYPERBAE has cemented a unique partnership and an important expressive design that proposes versatility while shifting away from stereotypical parallels.
The white sneaker embodies a genderless shape originally launched by Reebok in 2000 to symbolise a new era.
Shades of orange and green accentuate the silhouette and the shoe is meant for all who wish to break out of womenswear styling norms. “We wanted to create a shoe that was unrestrained by the trends or expectations of what a women’s sneaker should look like,” said Zarah Cheng, Editor in Chief, HYPERBAE.
Zarah added “anyone looking at the shoe, regardless of gender, would see our Reebok collaboration and want to wear it. Ultimately, it’s about uniting our ideals of strength and elegance, to channel a feeling inspired by our community – confidence in going against the grain.”
HYPERBAE started in 2018 with a simple mission to represent women in streetwear. In doing so over the past 4 years, its original DNA has changed – grown – but two traits have become irrevocably recognisable to the outlet’s identity – elegance and strength. The Reebok collaboration is not only a remembrance to HYPERBAE’s roots but also a look ahead at the conversations to be had and the women who continue to inspire.
The HYPERBAE x Reebok DMX Thrill is available beginning 15 October exclusively at shop4reebok.com starting Rs. 10,999.
