In view of the growth of the online retail market, brands have been strategising to strengthen their e-commerce platform.
German luxury fashion house Hugo Boss is also aiming to generate online sales upwards of €400 million come 2022, as compared to revenue of €151 million garnered in 2019.
To achieve this target, Hugo Boss’ online portal will foray into 24 new markets this fiscal itself.
The countries added to the label’s portfolio June onwards include Australia, Japan, Hong Kong, Poland and Portugal, while the group will reinforce their online footprint in North America by foraying to Canada and Mexico in August.
The Indian counterpart of the online store is set to go live in August too. However, the brand aims to continue to focus on further extending the concession model in the coming years, especially in the Asia-Pacific region.
Matthew Dean, Director of Global E-Commerce at Hugo Boss said in a statement, “We are accelerating the international rollout of our online store, thereby making further, systematic headway with the digitalisation of our business model.”
This year alone, Hugo Boss is targeting the conversion of seven partnerships, which if successful, will contribute at least €200 million to the company’s online revenue by 2022.