Moncler, the Italian luxury brand, has opened a series of ‘House of Genius’ pop-ups in Milan, Paris and Tokyo.
The launch comes as a part of Moncler’s strategy to enhance its commitment to offer innovative customer retail experience. And this they are doing by combining ‘offline and online, unity and multiplicity’.
These concept pop-ups will be open till the end of January 2020.
Notably, each of the aforementioned cities will have series of live events and creative sessions in the stores.
Starting with the best of ‘House of Genius’ collections, the stores will gradually sell newly launched Moncler collections.
Each store will also feature specially developed products for the chosen city, selling limited-edition merchandise including apparels and tech accessories highlighted with a dedicated city crest.
The one-of-a-kind T-shirts have been designed by the 11 ‘Moncler Geniuses,’ – a roster of designers comprising Pierpaolo Piccioli, Richard Quinn, Simone Rocha, Craig Green and Francesco Ragazzi.
These items will be sold through a vending machine, with a range of canvas bags also available.